This Is Winnebagoland

The Lake Winnebago region, once promoted as a recreational paradise called Winnebagoland, is home to timeless adventure! This exhibition celebrates unique regional traditions like ice boating and sturgeon fishing while exploring what makes Winnebagoland a great place for leisure activities in the past and present. Recreation drove continued economic growth in our region following the end of the lumber boom, making tourism one of our region’s key industries. The Lake Winnebago Watershed continues to be home to water and ice-related events and activities, including fishing, world-class sailing, and boating.

Enjoy the competition, camaraderie, and community through the years of sporting and recreation history brought to life. Go bowling on a 1960s-era bowing arcade game. Get to know local stories through hundreds of artifacts and photographs. Jump in and feel the lure of the lake, root for the home teams of the past, and play along in our newest long-term exhibition.